Internationalization processes of small and medium-sized enteprises : Entering and taking off from emerging market

  • Sandberg S
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Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for the respective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small export company from Croatia illustrates the process of internationalization to the U.S. market and provides useful information to the companies which are planning to enter new markets. (English) ABSTRACT FROM AUTHOR Razvijene zemlje, koje su povrÅinom i brojem stanovnika sliÄ ne Hrvatskoj, upuÄuju na vaÅnost prepoznavanja sektora malih i srednjih poduzeÄa kao nositelja izvoznih aktivnosti i kljuÄ nog Ä imbenika podizanja konkurentnosti cjelokupnog gospodarstva. U ovom istraÅivaÄ kom radu autori razraÄuju koncept internacionalizacije poslovanja malih i srednjih poduzeÄa. Prikazuju se prednosti i nedostaci internacionalizacije poslovanja za poduzeÄa i drÅavu, analiziraju najÄ eÅÄi modeli na osnovi kojih se proces provodi u praksi te pojaÅnjava utjecaj donositelja odluka na proces internacionalizacije malih i srednjih poduzeÄa. Studija sluÄ aja malog izvoznog poduzeÄa iz Hrvatske pokazuje kako se odvijao proces internacionalizacije poslovanja na trÅiÅtu SAD-a i pruÅa korisne informacije poduzeÄima koja razmiÅljaju o izlasku na nova trÅiÅta. (Croatian) ABSTRACT FROM AUTHOR Copyright of Trziste Market is the property of University of Zagreb, Faculty of Economics & Business and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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  • Susanne Sandberg

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