June 2009 How Teens Use Media A Nielsen report on the myths and realities of teen media trends

  • Video M
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Abstract

Ads highly engaging to them- better recal if ads can break through the clutter (p14)l. Most music on MP/Computer,16% radio (p12). Young males branded entertainment link imporves opinion brand more than adult - petrhaps take them as trendy

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  • Mobile Phones

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