La Inteligencia de Mercado: un Ensayo Hacia la Competitividad.

  • de Moraes C
  • Augusto Toledo L
  • Garber M
  • 6

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Abstract

This paper is a critical analysis about the competitive intelligence concepts and its related companies regarding strategy be guided in the market. It comes before all, to unite theoretical provocative contribution with the intention to generate the critical and investigative spirit of future specialists. (English) [ABSTRACT FROM AUTHOR]

Author-supplied keywords

  • Inteligencia competitiva
  • Market orientation
  • Operacionalización
  • Operationalization
  • Orientación hacia el mercado
  • competitive intelligence

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Authors

  • Claudio Alberto de Moraes

  • Luciano Augusto Toledo

  • Marcos Garber

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