De la traduction publicitaire à la communication multilingue

  • Guidère M
  • 11

    Readers

    Mendeley users who have this article in their library.
  • 2

    Citations

    Citations of this article.

Abstract

With the globalization of the economy, commercial communication has become a focal\r
point in social life all over the world. The generalization of the Internet has only confirmed\r
this point by turning the World Wide Web into a huge commercial showcase. With this\r
trend of globalization, the translator has been increasingly asked to help disseminate\r
promotional messages on a large scale and advertising translation has grown exponentially\r
over the past decades. In the following pages, we will try to highlight the evolution\r
that has taken place both in theory and practice. But the primary objective of the article\r
is to explain the change of perspective that came with the rise of the Internet and the\r
development of multilingual communication in the field of Translation Studies. It also\r
aims to show that this change in perspective requires a different method of analysis and\r
work, which he outlines as the ins and outs for the translator

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Mathieu Guidère

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free