The Language of Tourism

  • Schmied J
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Abstract

Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behavior. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry. Content * Tourism as Language * A growing awareness of tourism as language * Four major theoretical perspectives on tourism and their socio-linguistic correlates * Properties of the Language of Tourism * Convergent properties * Divergent properties * Tourism as a Language of Social Control * Tourism as a language of social control in the prototypical forms of tourism * Tourism as a language of social control in contemporary tourism * The linguistic underpinnings of tourism as a language of social control * Tourism as a language of social control in promotional material * Tourism as a language of social control in hotels and resorts * Tourism as a language of social control in touring * The Media of the Language of Tourism * Media classification schemes * A new method of classification * Techniques of the Language of Tourism * Verbal techniques * Visual techniques * Verbal and visual techniques combined * Registers of the Language of Tourism * Many tourism themes - several registers of the language of tourism * Ol’ talk - the register of nostalgia tourism * Spasprech - the register of health tourism * Gastrolingo - the register of food and drink * Greenspeak - the register of eco-tourism

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Authors

  • Josef Schmied

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