Which levers boost ROI?

  • Cvar M
  • Quelch J
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CEOs looking for ways to improve ROI should examine the practices of similar companies in other industries. [ABSTRACT FROM AUTHOR]

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  • PMID: 24997889
  • PUI: 46848160
  • ISBN: 00178012
  • ISSN: 00178012
  • SGR: 34249789023
  • SCOPUS: 2-s2.0-34249789023


  • Margeaux Cvar

  • John A. Quelch

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