Loyalty trends for the twenty-first century

  • Capizzi M
  • Ferguson R
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Abstract

As loyalty marketing programs have reached a state of maturity, the aim of this paper is to outline the key loyalty-marketing trends for the twenty-first century that can serve as guideposts as marketers create, expand and revamp their loyalty and customer relationship management (CRM) strategies

Author-supplied keywords

  • Coalitions
  • Customer loyalty
  • Marketing strategy

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Authors

  • Michael T. Capizzi

  • Rick Ferguson

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