Lexical and semantic information are difficult to collect either automatically or manually, and as being instrumental in many (if not all) NLP applications, there is a serious bottleneck for advances in this research field. In this paper, we propose a novel approach by making people play some king of associative word games. Doing so, we can memorize associations where a pair of players agrees. We present the principles of the game and some insights of the data collected so far.
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