Higher Education, vol. 11, issue 3 (1982) pp. 303-320 Published by Kluwer Academic Publishers
This article is concerned with the management of the symbolic life of academic organizations, an area strangely neglected in discussions of academic management. The adoption by higher education of the techniques of market-based businesses comes at a time when these businesses are being criticized for lack of attention to organizational culture. Academic institutions may best be understood as value-rational organizations grounded in strong cultures described as ideologies and belief systems. Some thoughts on the manage- ment of academic culture, on the management of meaning and social integration, are developed.
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