The Loreto Bay National Park was established to protect the area's ecosystems from habitat destruction and overexploitation. However, the park has not met two of its primary goals: recovery of commercially valuable fish populations and their sustainable use by stakeholders. Based on evidence from the literature, dialogue with stakeholders, a literature review on using recreational fees for marine protected area (MPA) management, and an economic valuation survey, we provide practical guidelines for addressing factors hindering the park's success. These include: 1) the implementation of management based upon ecosystem science, and rigorous monitoring of park ecosystems, 2) increased communication among stake-holder groups, outreach and education, and 3) a re-organization of the park's administrative structure that would allow for more efficient use of funds. Our results also suggest that the park entrance fee could be raised to support these proposed improvements.
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