Mapping technological capabilities into product markets and competitive advantage

  • Afuah A
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Abstract 10.1002/smj.221.abs While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how the model can be used to estimate customer value and competitive advantage from technological capabilities. Copyright © 2002 John Wiley & Sons, Ltd.

Author-supplied keywords

  • Competitive advantage
  • Hedonics
  • Technological capabilities

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  • Allan Afuah

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