Market orientation development: A comparison of industrial vs consumer goods companies

  • Gounaris S
  • Avlonitis G
  • 46

    Readers

    Mendeley users who have this article in their library.
  • 26

    Citations

    Citations of this article.

Abstract

Investigates the practices of consumer goods producers. Definition of the notion of market orientation; Effect of the nature of the market on the degree of market orientation; Guidance in moving sales orientation to a market orientation.

Author-supplied keywords

  • Consumer marketing
  • Industrial marketing
  • Market orientation

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free