Marketing Intelligence for Top Management

  • Kelley W
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A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by "marketing intelligence"? How does a company organize for it, and what benefits may be derived from it? Here is the rational behind this new staff function of business. [ABSTRACT FROM AUTHOR]

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  • William T. Kelley

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