What Matters More in Online Games? A Synthetic Approach to Online Game Acceptance Factors

Abstract

This study sought to examine the factors affecting the acceptance of an entertainment medium, particularly online games, by expanding the Technology Acceptance Model (TAM). To measure factors affecting the acceptance of online games, we carried out a questionnaire survey (N = 244) and used a structural equation model (SEM) to evaluate the results. Based on the responses, perceived usefulness, perceived enjoyment and perceived economic value were found to have a positive influence on users attitude. The results also indicated that perceived social pressure by other peoples behavior has a negative effect on attitude toward online games. In addition, we found that there exists a moderating effect based on user characteristics (gender) and online game characteristics (game type). This study discusses the theoretical and practical implications of these findings and suggests directions for future research. 2