A Maturity Model for Sustainability in New Product Development

  • Hynds E
  • Brandt V
  • Burek S
 et al. 
  • 1

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  • 1997
  • Research-on-Research working group
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  • fi rst defi ned
  • fl eeting consumer trend
  • in terms of the
  • is no longer a
  • john elkington
  • line
  • maturity model
  • nidumolu
  • of people
  • planet
  • prahalad
  • research-on-research
  • sustainability
  • triple bottom

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Authors

  • E. Jefferson Hynds

  • Virginia Brandt

  • Susan Burek

  • Walter Jager

  • Peter Knox

  • Jamie Pero Parker

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