Charity sport events have emerged as widespread and integral fundraising mecha- nisms for charitable organizations. This article explores the meaning that charity sport events hold in participants’ lives. Using the Psychological Continuum Model (PCM) as the theoretical framework, the authors examine participant attachment to charity sport events. Semi-structured interviews were conducted with participants in a charity sport event (N = 32) to discuss their perceptions of the event and their overall event experiences. Results revealed that camaraderie, cause, and competency reflect the enhanced meaning of the event and provide further explanation of attachment. Sug- gestions are made for charitable organizations and host communities to leverage these factors effectively and develop long-term sustainable events, and to assist in recruit- ing volunteers and facilitating social change in host communities.
Mendeley saves you time finding and organizing research
Choose a citation style from the tabs below