Measuring contraceptive values: An alternative approach

  • Nickerson C
  • McClelland G
  • Petersen D
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Previous assessments of individuals' values for various contraceptive consequences have employed 1 of 4 methods: free elicitation, direct ratings, multiple regression, or factor analysis. All 4 methods are flawed because they produce group rather than individual values, rely on rating scales, and fail to incorporate information regarding consequence trade-offs. Axiomatic conjoint measurement, proposed as an alternative method, is used to determine 100 individuals' values for a selected set of contraceptive consequences at 2 stages of the family-planning career. (PsycINFO Database Record (c) 2004 APA, all rights reserved)

Author-supplied keywords

  • conjoint measurement
  • contraception
  • measurement
  • methodology
  • values

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  • Carol A.E. Nickerson

  • Gary H. McClelland

  • Doreen M. Petersen

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