Message Framing and Pap Test Utilization among Women Attending a Community Health Clinic

  • Rivers S
  • Salovey P
  • Schneider T
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In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical cancer early (a risky behavior) and gain-framed messages emphasizing the benefits of preventing cervical cancer (a less risky behavior) were most persuasive in motivating women to obtain a Pap test

Author-supplied keywords

  • cervical cancer
  • framing
  • health message
  • low-income women
  • papanicolaou test
  • persuasion

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  • Susan E Rivers

  • Peter Salovey

  • Tamera R Schneider

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