Message framing and Pap test utilization among women attending a community health clinic

  • Rivers S
  • Salovey P
  • Pizarro D
 et al. 
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In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical cancer early (a risky behavior) and gain-framed messages emphasizing the benefits of preventing cervical cancer (a less risky behavior) were most persuasive in motivating women to obtain a Pap test.

Author-supplied keywords

  • [Cervical cancer, Health message framing, Low-inco

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  • S.E. Rivers

  • P. Salovey

  • D.A. Pizarro

  • J. Pizarro

  • T.R. Schneider

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