Mobile CRM: Don't Drop the Customer Experience.

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Abstract

The article presents steps on how to successfully interact the mobile consumers in the U.S. It highlights the significance to effectively implement strategies in an evolving and multi-dimensional communications landscape. Personalization of customers' access to business information, integration of cloud-based solutions and integration of business intelligence are among the steps mentioned.

Author-supplied keywords

  • BUSINESS intelligence
  • CONSUMERS
  • CUSTOMER relations -- Management
  • CUSTOMER services
  • INDUSTRIAL management
  • SOFTWARE
  • UNITED States

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