Use of mobile technology is spreading across the globe more quickly than any other technology to date. People across the world are using mobile phones to facilitate myriad interactions; from communication with friends and family, to conducting on-the-go banking transactions, to accessing crop and weather reports, to real-time health and crisis monitoring. As emerging market populations continue to grow and adopt technology that was designed for developed, western markets, revision of both traditional, western research methodologies and ICT solutions will be necessary to accommodate the unique requirements of users in these regions.
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