Models and mosaics: Investigating cross-cultural differences in risk perception and risk preference

  • Weber E
  • Hsee C
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Describes a multistudy project designed to explain observed cross-national differences in risk taking between respondents from China and the US. Using this example, the authors developed the following recommendations for cross-cultural investigations. First, investigators should commit themselves to a model of the behavior that explicitly specifies possible causal constructs hypothesized to influence the behavior, as well as the relationship between those variables, and allows for individual, group, or cultural differences in the value of these variables or in the relationship between them. This moves the focus from a simple demonstration of cross-national differences toward a prediction of the behavior. Ideally, the causal construct hypothesized and shown to differ between cultures should be demonstrated to serve as a moderator or a mediator between culture and observed behavioral differences. Second, investigators should look for converging evidence for hypothesized cultural effects on behavior by looking at multiple dependent variables and using multiple methodological approaches. Thus, the data collection that will allow for the establishment of conclusive causal connections between a cultural variable and some target behavior can be compared with the creation of a mosaic. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

Author-supplied keywords

  • *Cross Cultural Differences
  • *Cross Cultural Psychology
  • *Experimentation
  • *Risk Perception
  • *Risk Taking
  • 29
  • 2930
  • Culture and Ethnology
  • Experimental Design
  • model of cross national differences in risk percep

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  • PMID: 22464


  • E U Weber

  • C K Hsee

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