How modifying third-party information affects interpersonal impressions and the evaluation of collaborative online media

  • Deandrea D
  • Van Der Heide B
  • Easley N
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Previous research has drawn upon warranting theory to help explain how viewers evaluate people and entities online. Extending previous research, this study assesses how the ability of a target to modify third-party information affects perceptions of warranting value, and in turn, interpersonal impressions and the perceived legitimacy of online media that host evaluations. Additionally, this work explores how the perceived objectivity of a third-party evaluator affects impressions in online settings. The results provide support for warranting theory and help clarify how impressions are formed in online environments when people have the ability to generate and modify content collectively. The theoretical implications this study has for warranting theory and future research directions are discussed.

Author-supplied keywords

  • Collaborative Media
  • E-commerce
  • Rating Systems
  • Social Media
  • Warranting Theory
  • Wikis

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  • David C. Deandrea

  • Brandon Van Der Heide

  • Nicole Easley

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