Investigated the relation between personality traits (5-Factor Model), personal (innovativeness, self-efficacy) and social (expectations or relevant reference groups) Internet-related factors, and examined 3 motives (information, entertainment, and interpersonal communication) for going on-line among 122 Internet users (aged 15-17 yrs). The specificity hypothesis was supported in that Internet-specific personal and social factors together accounted for more variance of the Internet use motives than the global personality traits. Neuroticism was found to be positively associated with the entertainment motive and with the interpersonal communication motive and extraversion was positively associated with the communication motive only. The potential of the 3 Internet motives to predict corresponding types of Internet activities was demonstrated. An appendix of the Internet Motivation Scale is provided. (PsycINFO Database Record (c) 2012 APA, all rights reserved).
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