Using a sentiment lexicon for German translated into English, Italian, Spanish and Swedish, Tumblr URL names for blog archives are inspected with regard to the category of the content. Across the five languages, where the content would be of concern to anyone who would be inclined to filter offensive content, the URLs are constructed with negative sentiment expressions more often than positive sentiment expressions. Other relations suggestive of either conformity or opposition in expression between the modalities of blog name and blog content in image in text are not strongly visible in the 1000 URL sample studied. © 2013 IEEE.
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