Neither completing the practice turn, nor enriching the process tradition: Secondary misinterpretations of a case analysis reconsidered

  • Hodgkinson G
  • Wright G
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In an attempt to display the power of his meta-theoretical framework to fill in key gaps in 'the practice turn in strategy research', Whittington (2006) drew upon our previously published case study account of a failed strategy process workshop (Hodgkinson and Wright 2002), arguing that as strategy practitioners we were inept in our praxis, seeking to apply practices that were ill-suited to the organizational context in which we were operating. In response, we demonstrate that his analysis is based on a series of misconceptions and unwarranted inferences. Providing additional background information, we clarify our involvement and reinforce our original interpretation of the case. Copyright © 2006 SAGE Publications.

Author-supplied keywords

  • Practice
  • Process
  • Scenario planning
  • Strategists
  • Strategy theory

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