Case studies on three diverse cultural groups are used to investigate how culture norms and practices moderate the way entrepreneurs utilize social networking. Moving away from a universalist mono-dimensional position, prior research calls for studies on how culture moderates entrepreneurial networking. Understandably, the concept of a national culture inevitably refers to the mainstream culture which fails to address the sub-culture and minority culture. This paper explores entrepreneurial networking across three cultures (one mainstream culture and two minority) allowing the researcher an insight into how culture moderates entrepreneurial network- ing. The empirical results reveal variform universality of entrepreneurial networking in two ways: (1) seven drivers moderate how entrepreneurial networking is practiced across cultures, and (2) being embedded in a mainstream culture rather than a minority culture moderates how entrepreneurial networking is practiced.
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