Networks and Markets

  • Guillen M
  • Rauch J
  • Casella A
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Positionering of the firm and its product Marketing channels and franchising patent and trademark licensing Turnkey contracts and system seling Barter and recprocal trading Make-lease-or-buy decisions Split vs. unified sourching Transactions between division of a company Cartels Interlocking directorates

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  • Mauro F. Guillen

  • James E. Rauch

  • Alessandra Casella

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