New technologies and public relations: Exploring practitioners' use of online resources to earn a seat at the management table

  • Porter L
  • Sallot L
  • Cameron G
 et al. 
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Abstract

A survey of corporate public relations practitioners classified as managers or technicians reveals that although online databases are having positive effects on the practice of public relations, most practitioners are not yet taking advantage of these empowering opportunities.

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Authors

  • Lance Vardaman Porter

  • Lynne M. Sallot

  • Glen T. Cameron

  • Scott Shamp

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