Newer is better! The influence of a novel appearance on the perceived performance quality of products

  • Mugge R
  • Schoormans J
  • 44

    Readers

    Mendeley users who have this article in their library.
  • 18

    Citations

    Citations of this article.

Abstract

Understanding how consumers perceive products based on their appearance is of great importance to designers. In this article, we explore the level of novelty of a product appearance as a general design guideline to evoke positive associations about the product's performance quality. Novelty implies the deviation in a product appearance from the current design state. Based on the literature, we theorise that consumers associate products with a novel appearance with technological advancement and thus with a greater performance quality. Data from two studies in which participants were asked to evaluate washing machines and single-lens reflex cameras support our expectations that the level of novelty of a product appearance positively affects the perceived performance quality of the product.

Author-supplied keywords

  • aesthetics
  • design guidelines
  • product perception
  • quality issues
  • user evaluation

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Ruth Mugge

  • Jan P.L. Schoormans

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free