Operations management teaching on European MBA programmes

  • Goffin K
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A comprehensive review of the literature established that several
investigations have been made of operations management teaching in the
USA, whereas almost nothing has been published on European teaching.
Therefore, an exploratory investigation was made of operations
management teaching on the MBA courses of ten leading European business
schools. The results show that course content is similar across schools,
but there are large variations on three dimensions: the time allocated
by schools to the subject; the balance between operations strategy and
tools and techniques in teaching; and the level of emphasis given to
service operations. The results also indicate the emerging importance of
integrating operations management with other subjects in the MBA
curriculum and the key challenge facing faculty - the need to raise the
perceived importance of operations management. The comparison of courses
will be of interest to all operations management faculty who teach core
courses and particularly those who are looking for ideas on how to
re-design courses.

Author-supplied keywords

  • Education
  • Masters of Business Administration
  • Operations management

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  • Keith Goffin

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