The realities of global competition and increased customer sophistication have focused organizational attention on the need to develop a "learning culture." However, while much has been written on the importance of evolving a "learning culture", less attention has been given to understanding in a practical way, the characteristics of learning organizations and the ways in which companies can improve their learning systems. This study of selected multinationals in Ireland identifies organizational learning antecedents and key characteristics that can be located on a new learning model that is driven by customer and competitive needs, requiring executive management commitment and visible support to be successfully implemented.
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