Parents' biased perceptions about media influence: Examining perceived effects on one's own child, other children, and other parents from violent TV ads and PSA's to stop cyberbullying

  • Eckstein J
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This study found within a large, demographically diverse sample of American parents evidence of a parental third-person effect and a parental first-person effect. This was regardless of whether the respondent was a mother or father. Parents' perceptions of influence seem to be a function of their perception of the child's likely exposure to the message. A belief that the child was predisposed toward physical aggression was important in producing influence judgments from violent TV ads. A belief that the child was predisposed toward the teasing behavior was more important than perceived exposure in producing influence judgments about the PSAs to stop cyber-bullying. Parents were willing to monitor their child's TV viewing and expand dissemination of the PSAs based on these influences biases.

Author-supplied keywords

  • 0338:Marketing
  • 0459:Communication
  • 0708:Mass communications
  • Communication
  • Communication and the arts
  • Cyberbullying
  • Marketing
  • Mass communications
  • Media influence
  • Online aggression
  • Parents & parenting
  • Perceived media effects
  • Perceptions
  • Public service announcements
  • Social sciences
  • Studies
  • Television
  • Television advertising
  • Third-person perception
  • Violent advertisements

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  • Jacqueline M Eckstein

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