PEER INFLUENCE IN NETWORK MARKETS: AN EMPIRICAL AND THEORETICAL ANALYSIS.

  • HENKEL J
  • BLOCK J
  • 1

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Abstract

One way in which network externalities spur the growth of networks is that they make it attractive for network members to actively recruit new members. Surprisingly, this "peer effect" has hardly been analyzed. We aim at closing this gap, using a game-theoretical model and survey data on Skype and Ebay. [ABSTRACT FROM AUTHOR]

Author-supplied keywords

  • CONSUMERS
  • DIFFUSION processes
  • EBAY Inc.
  • EMPIRICAL research
  • ONLINE social networks
  • SERVICES for
  • SKYPE Ltd.

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Authors

  • JOACHIM HENKEL

  • JÖRN BLOCK

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