Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Aceh Syariah Cabang Banda Aceh

Abstract

This study aims to determine the effect of service quality variabels consisting of tangibles, empathy, reliability. Responsiveness and assurance of customer satisfaction Islamic Bank Branch Aceh Banda Aceh partially and simultaneously. The population in this study are all customers of Bank Syariah Aceh Banda Aceh branch by the number of samples amounted to 100. Techniques of data analysis done with descriptive and quantitative method of multiple linear regression. Based on quantitative analysis of the results showed that all five dimensions of service quality variabels significantly influence customer satisfaction Bank.