Brand (2010) pp. 1-29
In todays competitive environment, students need a way to differentiate themselves from their peers. They need an X factor that makes them indispensable. In short, they need a personal brand. Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market.
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