Personality traits that distinguish you and me are better memorized

  • Leyens J
  • Yzerbyt V
  • Rogier A
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105 female university students described themselves via desirable and undesirable traits that they possessed or lacked. For each trait, they then received feedback informing them whether they were similar to, or different from a female target. After a distracting task, Ss received a recognition test and completed a recall test of the traits. The traits that allowed the S to be differentiated from the target (because they were applicable to one but not the other) were best recognized and recalled. Undesirable traits were better recognized than desirable ones. However, the picture of the target emanating from the recall data presents her in a very desirable way. Results are discussed within a pragmatic framework. ((c) 1999 APA/PsycINFO, all rights reserved)

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  • Jacques-Philippe Leyens

  • Vincent Y Yzerbyt

  • Anouk Rogier

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