In this paper we propose a Web-based software system that allows the realization of a highly personalized Web browsing experience. The system is based on two relevant elements: the Intelligent Agent and the pCard document. The Intelligent Agent analyzes the Web sites visited by the users collecting information useful to her/his characterization and crosses such information with the personal preferences expressed by the user her/himself. The user profile is stored in a document written in pCard format that we have defined as an evolution of the vCard format.
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