The platform leader's dilemma

  • Cusumano M
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Abstract

The article discusses platform leaders, examining companies which invented global platforms including the computer company International Business Machines (IBM), the internet search company Google, and the cellphone company Nokia. The author presents lessons which can be learned about platform development, business models, and company leadership and argues how technology companies including Sony, Microsoft, and Apple can prosper.

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Authors

  • Michael A. Cusumano

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