How positive informational social influence affects consumers' decision of Internet shopping?

  • Lee M
  • Cheung C
  • Sia C
 et al. 
  • 32


    Mendeley users who have this article in their library.
  • 20


    Citations of this article.


Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers’ decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.

Author-supplied keywords

  • Attitude
  • Behavioral intention
  • Belief
  • Internet shopping
  • Positive informational social influence

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Get full text


  • Matthew K.O. Lee

  • Christy M.K. Cheung

  • Choon Ling Sia

  • Kai H. Lim

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free