Price-Sensitivity Measurement: A Tool for the Hospitality Industry

  • Lewis R
  • Shoemaker S
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Abstract

Instead of using such pricing methods as gut feel or trial and error to determine the “right” price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers' price sensitivity in advance.

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Authors

  • R. C. Lewis

  • S. Shoemaker

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