Purpose The purpose of this paper is to detail the rationale for, and development of, the Export Marketing Profiling System; a methodology for profiling and benchmarking the capabilities of small and medium-sized enterprises (SMEs) to compete internationally. Design/methodology/approach It is the outcome of four years of research, incorporating quantitative, qualitative and longitudinal studies into the international activities of SMEs. Findings The findings of this research are utilised in the development of a system that recognises key themes and distils them into the specific characteristics, competencies, capabilities and activities that contribute to successful performance in international markets.
Mendeley saves you time finding and organizing research
Choose a citation style from the tabs below