Promoting Creativity in International Business Education

  • Riordan D
  • Sullivan M
  • Fink D
  • 4


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.


ABSTRACT Case studies, including ?archival cases,? ?documentary cases,? ?living cases,? and ?learner-generated cases,? are popular teaching methods in the international business curriculum. In this paper we present a protocol for student-constructed cases, an extension of the learner-generated case, and provide an example using foreign currency exchange risk. Creating a case study promotes creativity, facilitates learning, and reinforces traditional research, writing and presentation skills. Enhanced creativity is an important outcome for students in today's business programs because organizations operating in the dynamic international marketplace must respond in creative ways to survive and prosper.

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Diane A. Riordan

  • M. Cathy Sullivan

  • Danny Fink

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free