Promoting Creativity in International Business Education

  • Riordan D
  • Sullivan M
  • Fink D
  • 4

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Abstract

ABSTRACT Case studies, including ?archival cases,? ?documentary cases,? ?living cases,? and ?learner-generated cases,? are popular teaching methods in the international business curriculum. In this paper we present a protocol for student-constructed cases, an extension of the learner-generated case, and provide an example using foreign currency exchange risk. Creating a case study promotes creativity, facilitates learning, and reinforces traditional research, writing and presentation skills. Enhanced creativity is an important outcome for students in today's business programs because organizations operating in the dynamic international marketplace must respond in creative ways to survive and prosper.

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Authors

  • Diane A. Riordan

  • M. Cathy Sullivan

  • Danny Fink

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