The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness

  • Gaglio C
  • Katz J
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Abstract

Opportunity identification represents a unique entrepreneurial behavior yet its processes and dynamics remain mysterious. Entrepreneurial alertness, a distinctive set of perceptual and information-processing skills, has been advanced as the cognitive engine driving the opportunity identification process. To date, empirical support has been equivocal; however, these early studies suffer from fundamental mistakes in theory and method. These mistakes are examined and addressed. A research agenda for the systematic and conceptually sound study of entrepreneurial alertness and opportunity identification is outlined.

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Authors

  • Connie Marie Gaglio

  • Jerome A. Katz

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