Public Opinion towards Digital Billboards in the United States: An Analysis of Recent Polls

Abstract

This study built on the results of a prior meta-analysis of public opinion toward billboards to identify relevant issues and examine the available evidence on the American public's view of digital billboards. In general, consistent with the Taylor and Franke (2005) meta-analysis, the results show favorable public opinion toward digital billboards as well as the major provisions of the Highway Beautification Acts.