Public preference of electricity options before and after Fukushima

  • Rudolf M
  • Seidl R
  • Moser C
 et al. 
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The accident at the Fukushima nuclear power plant in spring 2011 spurred Germany and Switzerland to phase out nuclear technology. To ensure future electricity supply, this phase-out requires a strong commitment to accept alternative production technologies and energy strategies. This study examined if and how laypeople's preference for electricity produced by nuclear power and the alternatives in Switzerland has been affected by the Japanese disaster. An online study was conducted in February (N = 69) and repeated in June 2011 (N = 57), applying the same questionnaire to both samples. The study included a preference rating task involving nuclear, gas, photovoltaics, wind power, and hydropower, and choice-based conjoint tasks. The conjoint tasks contained attributes such as production technologies and price instruments. Participants had to choose their preferred combination of attributes. The results show that laypeople's preference for nuclear power dropped significantly between February and June 2011, wh...

Author-supplied keywords

  • conjoint analysis
  • nuclear power
  • public preference

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