In the light of the increasing amount of poor and mediocre software that proliferates in the computer and video games industry, this paper extends a previously described framework for the application of Quality Function Deployment in games development. The results from a study involving gamers and industry experts reveal subtle yet important differences between various aspects of rally-game design for different categories of gamer. The methods provide developers with systematic approaches with which to manage and tailor the development process for different gamers, using the so-called Voice of the Customer and views of experts, thus helping to improve quality and company reputation. © 2006 Taylor & Francis.
CITATION STYLE
Ip, B., & Jacobs, G. (2006). Quality function deployment for the games industry: Results from a practical application. Total Quality Management and Business Excellence, 17(7), 835–856. https://doi.org/10.1080/14783360600595245
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