The quest for the fortune at the bottom of the pyramid: Potential and challenges

  • Pitta D
  • Pitta D
  • Guesalaga R
 et al. 
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Abstract

The quest for the fortune at the bottom of the pyramid: potential and challenges

Author-supplied keywords

  • Consumers
  • Disadvantaged groups
  • Emerging markets
  • Poverty
  • Private sector organizations

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Authors

  • Dennis Pitta

  • Dennis A. Pitta

  • Rodrigo Guesalaga

  • Pablo Marshall

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