Journal article

Radical Innovation and End-User Involvement: The Ambilight Case

Diederiks E, Hoonhout H ...see all

Knowledge, Technology & Policy, vol. 20 (2007) pp. 31-38

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To make technology research more effective and to deal with fierce cost competition, technology research should be more focused on radical innovation and needs to adopt a more end-user-focused approach. Product improvement is already quite often building on knowledge collected around consumers' experiences with these products to come with a next, improved generation of products. However, in case of creating novel products from ``scratch,'' this will be more difficult. The user-centered research approach including insights, scenarios, and experience prototypes provides a good method to incorporate the consumer perspective in the earliest stages of the product creation process. The development of the Ambilight TV will be used as a case to illustrate this approach.

Author-supplied keywords

  • ambilight tv
  • end-user focus
  • it turns out that
  • only a small percentage
  • product innovation
  • some even
  • the innovation dilemma
  • user-centered research

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  • Elmo M. a. Diederiks

  • Henriette (Jettie) C. M. Hoonhout

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