The scope of this study aims at investigating reading preferences of children of Lahore city, which is the capital of Punjab province-Pakistan. It was assumed that proper attention towards providing reading opportunities to primary school students (First -Fifth grade) in Pakistan is vital while inculcating reading habits at that tender age. The study was conducted on 300 primary school students. A target group of 300 primary school students was selected for this study. Mainly survey method based on administered questionnaire was used to collect quantitative data from young students. The findings suggested that the children prefer to read locally published printed material in English. Respondents were found interested in reading short stories. (Fiction books, narrating adventure stories remained their favorite. On basis of the findings, the study furnishes suggestions for parents, teachers and school librarians, along with the local publishers for playing their effective role in developing reading habits and addresses the barriers in this regard.
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