Reconceptualising the strategic role of loyalty schemes

  • Rowley J
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Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Author-supplied keywords

  • Brands
  • Customer information
  • Customer relations
  • Loyalty schemes
  • Retailing

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  • Jennifer Rowley

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